Every school or service gives customers some benefit, for which they are willing to pay up to some maximum price. In microeconomic terms, this maximum is the “reservation price” or simply the value the customer ascribes to the product. The strength of the buying proposition for any customer is a function of its value to its customer, minus the price- in other words, the surplus-value that the customers will enjoy once the product is paid for. We want to celebrate Africa Schools that offer economic value to the customers.

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